Effective Date: 02/27/25.

At Secret Spark LLC, we are committed to protecting your privacy and ensuring that your personal information is handled securely. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit or make a purchase from our website.

1. Collecting Personal Information

When you visit our website, we collect certain information about your device, browsing behavior, and order details. If you contact us for customer support, we may also collect additional information. Below is an overview of the data we collect and its purpose.

Device Information

• Examples: Browser type, IP address, time zone, cookies, pages viewed, search terms, and interactions with the site.
• Purpose: To optimize website functionality, improve user experience, and conduct analytics.
• Source: Collected automatically through cookies, log files, web beacons, tags, or pixels.
• Disclosure: Shared with Shopify, our e-commerce platform.

Order Information

• Examples: Name, billing/shipping address, payment details (excluding full card numbers), email, and phone number.
• Purpose: To process your order, arrange shipping, provide order confirmations, detect fraud, and communicate about products and promotions.
• Source: Collected directly from you.
• Disclosure: Shared with Shopify, Facebook, Authorize.Net for payment and marketing purposes.

Customer Support Information

• Examples: Same as above.
• Purpose: To assist with customer inquiries and support requests.
• Source: Collected directly from you.

2. Sharing Personal Information

We may share your personal information with third-party service providers to help us fulfill our services, including:

• Shopify – Our online store platform. (Read Shopify’s privacy policy: Shopify Privacy Policy)
• Legal Compliance – We may share data if required by law, such as in response to a subpoena or government request.

3. Behavioral Advertising

We use your personal data to offer relevant targeted advertisements and marketing content based on your interests.

• Google Analytics – Helps us understand user interactions on our site (Google Privacy Policy). You can opt-out here: Google Opt-out.
• Advertising Platforms – We may share usage data with Facebook, Google, and Bing for ad targeting.
• More Info: Learn about behavioral advertising: Network Advertising Initiative.

Opt-Out Options:

• Facebook Ads: Facebook Ad Settings
• Google Ads: Google Ad Settings
• Bing Ads: Bing Ad Settings
• Digital Advertising Alliance: Opt-Out Portal

4. Using Personal Information

We use your personal information to:
✔ Process and fulfill orders.
✔ Accept payments securely.
✔ Provide customer support.
✔ Send promotional updates (only if opted-in).

We respect your privacy and do not sell or share your personal information with third parties for marketing purposes. For a more detailed explanation of how we handle your data and your rights under privacy laws, please visit our Do Not Sell My Personal Information. 

5. Lawful Basis for Processing (GDPR & CCPA)

For customers in the European Economic Area (EEA), we process personal information based on the following legal grounds:

• Your consent (for marketing).
• Contract performance (processing orders).
• Legal obligations (compliance with tax and fraud regulations).
• Legitimate interests (business operations).

For California residents (CCPA), you have the right to:

• Request access to your personal data.
• Ask for corrections or deletion of data.
• Opt-out of personal information sharing.

6. Automated Decision-Making

For EEA residents, you have the right to opt out of automated decision-making if it significantly impacts you.

• Shopify uses automated tools to detect fraudulent transactions, such as:
  • Temporary denylisting of IP addresses linked to failed transactions.
  • Temporary blocking of credit cards associated with flagged IP addresses.

These security measures do not have a legal impact on you.

7. Cookies and Tracking Technologies

We use cookies to:

• Remember preferences and cart details.
• Analyze site performance.
• Deliver relevant ads.

You can manage cookies through your browser settings or visit All About Cookies for more details.

Essential Cookies (Required for Functionality)

Analytics & Marketing Cookies

To opt out of third-party tracking, visit Network Advertising Initiative.

8. Do Not Track (DNT) Signals

We currently do not alter data collection in response to DNT browser signals, as there is no standardized industry response.

9. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted with a revised effective date.